I’m going to tie things up now…
… then give you the opportunity to join my little tribe. But more about that in a minute.
Let’s look at that advanced framework of a multi-page presell website again:
This simple model forms the guts of everything I do online.
Sure, when all the other systems are bolted on … the 30 thousand foot view can seem somewhat overwhelming and advanced to a rookie marketer.
It shouldn’t be. The core of the model is simple.
- You choose the “right” people to serve
- You find a way to get their attention with a Big Marketing Idea
- You establish their buying beliefs using your tribe’s Pyramid Of Beliefs.
- You pull them to your offer using Educational Presell Based Content.
- You ascend the relationship by closing the sale using a Remarkable Irresistible No-Brainer Offer.
- You and turn customers into raving fans (for life) by delivering a world-class remarkable experience.
The answer to making more sales is often less to do with the number of followers or the sales page copy itself, and more to do with what HAPPENED to the visitor BEFORE they arrived at the sales page.
This is why an MPPW works so damn well as it filters people out BEFORE they ever see a sales promo.
What makes this framework so powerful is its flexibility and simplicity.
Converting and capturing leads can be achieved in a million different ways.
The classic squeeze page is the favorite amongst Opportunity Seekers. (I used it for a long time too).
But a low barrier to entry offer also works, as a low-cost offer.
Then there’s my MPPW (hint: it’s what I did here, and also here on these 6-odd pages).
But really … how you “build a tribe” is only limited by your imagination, and your willingness to try different things.
Once someone adds himself to your email list, there are a number of things you can do.
I’m going to hold myself back from going on a rant … so I’ll just say this. At this point most marketers push hard to, either:
- Promote stuff until subscribers buy
- Or until they unsubscribe
Not what I do. Not a good way to treat people who put their trust in you with their attention and email address, right?
That’s not how to begin a potential long-term relationship with someone.
I believe successful businesses are built on high-quality, long-term, happy customers. And the path to get there is based on earning lasting attention, not buying or gaming temporary attention.
Instead, use email marketing as a way to deepen the relationship, establish preeminence, and pull people towards some contextually relevant offers that could help them.
It’s your opportunity to build trust and rapport with them.
You do that by demonstrating value … not shoving an offer down their throat.
When you promote offers within the context of a story that delivers value (in contrast to a pitch-fest) … the results you achieve are almost always extraordinary.
I’ve mentioned a few things across these six odd pages that should have your mind racing.
My goal was to “reframe” some of your reality about how to go about building a Freedom Seeker type of business (MPPW). To give you some perspective.
That right there is one of the reasons why I wrote this content for you.
Half the battle is having a deeper understanding of what needs to be done, and why.
When our marketing leads with generosity and empathy before a transaction ever takes place, we win because our prospects win first.
This is a new reality; you can either accept it or keep playing by the old rules.
Reality won’t change.
But, based on your mindset and behavior, your outcome will be radically different.
The good news is that you get to choose to operate and think and behave as an Opportunity Seeker or a Freedom Seeker.
It’s just a decision. And it’s all on you.
If you’re an Opportunity Seeker and want to transform into a Freedom Seeker, I can help with that. Or if you’re already a Freedom Seeker, but wanna level-the-f*ck-up, I can help with that, too.
If I can’t help, I’ll tell you, and point you in the best direction. I’m far from having all the answers. And what I have here isn’t for everyone, or even for that many.
What I have here is for those who choose to enroll in the journey and do hard work.
I’m going to give you an overview of you can build these assets for yourself even if you’re a non-techie like yours truly.
An MPPW moves the right (best) people TOWARDS you, and filters *everyone* else out.
And this works no matter your business model.
It works if you want to earn passive income with a blog or get more inbound leads for your agency or personal brand, and this also works if you want to pull more people to your SAAS.
And that’s what these assets are engineered to do on a strategic meta-level, when built the right way.
If you want to learn how to build an MPPW, enter your info below and click on the big green “I’M IN” button.
Before you continue, I want to respect your time by coming clean about what this isn’t and giving you the “bad news” first. What I’m about to share with you won’t make you rich quickly…sorry 🙁 .
It’s not easy. And most people will quit before making one dollar. Chances are you’ll quit, too. That’s the bad news out of the way. Now here’s how to build an MPPW that is guaranteed to allow you to quit your 9-5 job within 12 months from now.
P.S.
If you enjoyed this series of articles, and think some of the people who follow you will too, I would love a share. It would mean the world. If you’re willing to, here’s the first page of this series.
