Just one “Big Marketing Idea” for one marketing campaign can bring in more sales for your business than most entrepreneurs will make in their entire lifetime.
Seriously.
For example: With one marketing campaign built on one Big Marketing Idea…
Rich Schefren, created one twenty-nine page report… and generated over three million dollars in sales in 7 days! With another seven million dollars in sales coming-in over the next year.
With one marketing campaign built on one Big Marketing Idea…
Porter Stansberry launched, which today is the largest investment advisory in the world, generated 250 million dollars…
Here’s the PDF of it. Download it. Study it.
With one marketing campaign built on one Big Marketing Idea…
Marketing wizard, Frank Kern, helped his client, Neil Strauss, sell a product in the dating market… and generated over $1.4 million dollars in just four hours!
You can study it right here.
And, with one marketing campaign built on one Big Marketing Idea…
Mark Ford, at the age of just 33, launched his first financial newsletter subscription, The Oxford Club, which generated over 30,000 customers, was later sold to Agora, and allowed Mark to retire… financially-free… before turning 40!
All… from… just… one Big Marketing Idea.
As you can see, a Big Marketing Idea is a way of crafting a marketing message which your prospects see as new, unique, and different.
As something fresh and timely.
As something exciting and beneficial.
As something they want to engage with because it promises to open their eyes to something they haven’t been exposed to before (Ah-Ah Moments).
And because of that, when your marketing is built with a Big Marketing Idea, it stands-out, gets attention, and compels prospects to consume your message.
Ultimately, leading to greater sales.
And that’s why I’ve become absolutely convinced it’s more crucial for us to focus our attention on learning how to develop Big Marketing Ideas for our marketing promotions, than on any other single advertising strategy or tactic, regardless of what business we’re in, what we sell.
That’s why I decided to create this course.
Because, when you learn and use the formula I layout for developing Big Marketing Ideas… you’ll possess the knowledge and ability to crank-out marketing campaigns that bring more leads, more new customers, and more sales than you can imagine.
And when that happens… everything changes for you.
It’s a foundational marketing lesson that changed my whole perspective. And it should for you as well.
In a chat between Mark Ford and Todd Brown.
Mark got asked about the secret behind Agora’s growth. “How has Agora been able to grow so big and so fast?”
I fully expected Mark to say something about Agora’s list size or the amount they invest in advertising or the quality of their copywriters.
But that’s not at all what Mark said.
We recognized early on, when it comes to marketing, we’re really in the idea business. We’re in the business of developing interesting, arresting, and captivating ideas.
It took a bit for me to fully digest what Mark was saying. But, once I did, it made complete sense.
Everything we do as marketers is built on top of some idea.
Whether we’re publishing a blog post, creating a video for YouTube, doing a Facebook Live, or creating a landing page, a sales page, or a full-blown marketing campaign… behind each of those is… an idea.
That idea can be new. Or it can be old and run-of-the-mill.
The idea behind what you’re saying could be a plain vanilla, average idea which rolls off the back of your prospects as something they’ve seen or heard before.
Or, it could be a Big Marketing Idea that strikes your prospects as new, unique, and different. As something they find startling, arresting, and compelling. Something they have to stop and hear more about.
Now, please understand: In this context, I’m not talking about the idea behind your product or service. I’m not talking about you coming up with the latest and greatest idea for some new app, new technology, or new biotech breakthrough.
No.
I’m talking about the idea behind your marketing message. The idea behind what you’re saying in your ad, your headline, and your campaign.
See: the quality of the marketing idea determines the success of the marketing campaign — and ultimately how well it converts prospects into buyers.
Because the quality of the idea is what determines whether prospects will take notice, stop what they’re doing, and engage with your marketing message.
A Big Marketing Idea will cut through the noise and clutter and make your message stand-out from all of the others.
It will grab attention, engage prospects, and compel them to want to hear more about the idea.
Think of it like this: The Big Marketing Idea is really the advertisement for your marketing campaign. It’s the hook for your marketing message.
Again, it’s not the hook for your product. And it’s not the hook for your offer. It’s the advertisement and hook for your marketing message itself.
It’s the idea behind what you’re presenting to prospects. And that idea goes way beyond just your copy and simple wording of a headline.
The idea and the headline are not the same.
A headline is simply an expression of the underlying marketing idea. Every headline, just like every book title, is there to communicate an idea.
And every marketing idea can be presented a number of different ways with a number of different words.
Simply changing the copy, adding a word, or replacing a word with a more descriptive word in a headline, doesn’t necessarily change the underlying idea.
Changing “How To Make Money” to “How To Make $1,731 Online Working 7 Hours A Week” doesn’t make the idea behind the headline better.
It may make the copy behind the headline better. But the idea behind the headline is still the same.
What we’re talking about is the underlying idea behind the headline.
Now let’s see some live examples of how you could get the attention of your audience with a Big Marketing Idea.
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