Primary Promise: Collect monthly checks of $400 – $4700.
Proprietary Solution: Access to “Canadian Social Security.”
Intellectually Interesting Appeal: What new and unique opportunity now exists for Americans to take part in the Canadian Social Security system?
Obviously, American’s probably can’t receive Canadian social security…
Which is why you’ll notice the quotes around “Canadian Social Security.”
However, the promotion discusses an investment opportunity from Canada that is very very similar to the way social security works, but if it’s another stock, bond, or mutual fund – prospects will be bored.
By relating it to social security (the benefit of which is essentially free money in your mailbox every single month) the prospect is now curious and intrigued about what this opportunity might be.
You’ll notice that many successful big ideas use unique, controversial, mysterious, or flat out WEIRD ways of communicating an otherwise boring concept. THAT is one of the tactics that make a well-crafted big idea so incredibly profitable.
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