Primary Promise: Add anywhere from $400 – $4700 of additional monthly income.
Proprietary Solution: The social security website loophole.
Intellectually Interesting Appeal: Is there really a loophole on the social security website that will allow me to collect that much extra money?
How is that possible? And why can’t the government ever take it away? One of my favorite parts about this promotion is the image.
By showing a person on their laptop accessing the official government website for social security, it adds considerable believability to the promotion.
If you’ve ever been on the social security website (or any government website for that matter) you know there are endless links and pathways to different sources of information and thousands of different options.
That’s why it’s very easy to believe that there’s some sort of profitable loophole buried inside the website somewhere.
Again, notice the use of specificity… It says it only takes “three simple steps” to cash in on “$400 to $4,700” in monthly income.
This takes the pressure off the prospect and saves them having to dig through the maze of the social security website themselves to find the extra money
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