If I had a gun to my head and was asked to reveal what I believe is the most valuable secret skill responsible for every major marketing campaign, it would be the ability to generate big, compelling marketing ideas.
I can’t overstate the importance of developing high-quality compelling ideas enough. EVERYTHING becomes easier downstream.
Writing that sales letter, crafting that headline, writing that article, recording that webinar, all become an order of magnitude easier. It all starts here.
“You will never win fame and fortune unless you invent big ideas. It takes a big idea to attract the attention of consumers and get them to buy your product. Unless
David Ogilvy
your advertising contains a big idea, it will pass like a ship in the night. Big ideas come from the unconscious. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.”
That’s the power of a “Big Marketing Idea”.
So here’s the big takeaway: Don’t allow yourself to fall prey to lie average marketers have bought-in to — that you can make-up for an ordinary, run-of-the-mill marketing idea with whizbang funnel tactics.
You can’t.
Instead, focus the bulk of your time and attention on developing “Big Marketing Ideas”.
With the right “Big Marketing Idea”, the funnel model, timeline, and fancy-pants tactics become far, far less important. Almost, insignificant.
That’s why great ideas and messages can be delivered in a variety of formats, via a variety of mediums, and still resonate and move people.
When you understand and use the formula for developing “Big Marketing Ideas”…
You’ll possess the knowledge and ability to crank-out marketing campaigns that stand out, get attention, engage prospects…
And bring you more leads, more new customers, and more sales than you can imagine.
Big Marketing Idea Philosophy
Big Marketing Idea Protocol (B.M.I.P.)
- Audience Maturity Pyramid (A.M.P.)
- The Big Marketing Idea Protocol (B.M.I.P)
- The Primary Promise (P.P.)
- The Proprietary Solution (P.S.)
- Intellectually Interesting (I.I.)
- B.M.I.P. Template
Big Marketing Idea Campaigns
B.M.I.P. Campaign Analysis
- Example #1: The $50 Marijuana Blueprint
- Example #2: Canadian Social Security
- Example #3: The Fountain Of Youth
- Example #4: The New Railroad
- Example #5: Obamageddon
- Example #6: The Diabetes Mistake Doctors Make
- Example #7: Dark Trades
- Example #8: The Spanish Secret For Hearth Health
- Example #9: The “Secret Currency”
- Example #10: The Secret Bankers’ Account
- Example #11: The Golden Date Package
- Example #12: Social Security Loophole
- Example #13: The 1,000% Backdoor
- Example #14: Retirement Plan B
- Example #15: The Kissinger Cross
- Example #16: Outrageous Social Income Experiment
- Example #17: IMPACT System
Generating Big Marketing Ideas
- Developing Big Marketing Idea
- From Ordinary To Extraordinary
- Big Marketing Idea Secret Truth
- B.M.I. Generating Idea Techniques
