How To Scale Your eCommerce With a Business Blog

Are you looking for a way to generate more traffic for your ecommerce?

Are you wondering how brands like REI, BestSelf, BarkBox, and Survival Life have been able to scale so fast and build a huge email list of raving fans who keep coming back to their store?

Have you ever consider that one of the major reasons these big ecommerce stores have been able to generate more website traffic and sales is because of their blogging strategy?

Research conducted by Hubspot in 2019 found that ecommerces that focus on blogging are 13X more likely to see a positive return on their investments.

And according to DemandMetric, companies that leverage a blogging strategy received 67% more leads.

Plus, having a blog that works for you will help increase your revenue and massively boost your customer lifetime value (CLV), as you’ll be able to communicate in a meaningful way with consumers on an ongoing basis.

Let’s find out exactly what some of the fastest-growing ecommerce brands are doing and how you can replicate their blogging success for your ecommerce.

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Table of Contents

Ecommerce Blogging Strategy

With over 1.75 million Shopify stores and 11,788 Shopify plus stores in 2021, starting a blog might be exactly what you’d needed to start to scale your brand.

It provides your ecommerce with a platform to better connect and increase awareness with your ideal prospects and customers.

Not only does having a business blog help you in driving 55% more traffic to your store, but it will also help you build an email list faster, and help you increase your ROI on ad spend.

Now let’s see some of the reasons why you should start a blog.

Generate More Traffic To Your eCommerce

One of the biggest advantages of blogging is to generate more traffic for your ecommerce and extending your reach of potential customers.

Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links.

Plus, companies who blog get 97% more links to their websites.

So your ideal prospects will be able to find your ecommerce store more easily when they’ll do a simple Google search regarding a specific problem that is somewhat related to your products, or when a post is shared by others on social media platforms.

A business blog is different than a regular hobby blog as its main focus is to increase your sales and is generally full of great compelling content that converts your readers into customers.

When done right, the content is both helpful and relevant to your target audience and will help you reach new potential customers.

Initially, your readers will come for your content as it answers some of their questions and initial problems, but then it’ll start to effortlessly convert them to email list subscribers and customers.

How BestSelf Generate Traffic to Their Store With a Blog

BestSelf is an ecommerce that is all about helping customers achieve their goals faster than ever, so it’s no surprise that productivity is a central focus for their blog.

They use their blog to drive traffic from search engines that are looking for self-development and productivity tips.

Have a look at their blog posts and see how these are great content that bring value to their readers and pull some of them towards buying BestSelf’s journals and planners.

See how their blog post “How To Use Questions To Level Up Your Life” or ” How To Start A Bullet Journal Routine” bring immediate value to their readers while laying the way to present their own Journal or Planner as the ideal next step for them.

For example, in their post titled “How to Focus On Yourself Without Being Selfish,” one of their last tip at the bottom of the page introduces journaling and mentions that “the right journal” can help… linking to one of their best selling products.

The rest of the section is all about inspiring their readers so they feel ready to jump in and order one are more of BestSelf’s journals.

What questions (blog post titles) could effortlessly convert readers into customers?

Drive Traffic To Your eCommerce

As we’ve seen, businesses that leverage a Business Blogging Strategy get 55% more traffic, 67% more leads, and 97% more links to their website.

But that’s not all.

Having a blog will also make it very easy for your social media team to think of new content marketing strategies by simply using your blog’s content as their basis for social media marketing campaign.

Starting a blog is an ideal platform for writing content that is both helpful and relevant for your customers.

By combining your blog and social media, you can effectively drive traffic back to your website in a helpful way that also establishes you as an authority in your market.

With time and data you’ll know exactly which blog posts are best at converting website visitors into customers, and then scale your reach with an ad campaign.

How Survival Life Drive Traffic To Their eCom Store With a Blog

Survival Life is an ecom store that sells outdoor and survival tools for preppers and has been able to go from $0 to $1M/month in revenue in just 2 years.

They have created a huge social media following in under a year by simply creating and aggregating compelling content on their blog and sharing it on Facebook and Pinterest.

Some of their content becomes viral and drives huge amounts of traffic to their blog posts which then convert some of them into customers and others into email subscribers.

By installing a pixel inside their blog posts they can then retarget on Facebook those who haven’t opt into their email list and those who haven’t purchase their product.

Doing so can dramatically reduce your ad spend and increase your ROI as you are now spending money on ads to an audience who already know, like, and trust you.

They like and trust you because you’ve provided them with free value (blog posts) before you ever asked them anything (subscribe or buy).

Inside their posts, Survival Life also sometimes insert a quick survey in order for them to better understand their audience and see if there are any untapped opportunities in creating new products or content.

Develop a Better Customer Relationship

Having a blog is a great way to connect, communicate, and deepen a relationship with an audience of potential and current customers.

Even though most people that get on your blog will not be ready yet to make a purchase, most of them will come back to read your other posts and some of them will decide to opt in to your email list.

Plus, you’ll get to build a pixel of a likely-to-buy audience that you can leverage in your ad campaigns.

Blogging will help you develop a better customer relationship in many ways.

For one, you’ll get to know exactly what they want to hear from you by ending your blog posts with a question for your readers and allowing them to express their opinion in the comments section.

By analyzing and responding to your readers’ comments, you’ll not only connect with them and build trust but also gain valuable insights into what they are looking for when it comes to your products.

You could also insert a quick survey in key blog posts in order to better segment your audience and discover what other problems do they need help with.

You can also develop a better customer relationship by crafting some blog posts on:

FAQ for your products
How to use your products
Customer’s stories using your products

How Harper Wilde Uses Their Blog To Develop A Better Relationship With Their Audience

When it comes time to creating content that answers questions your customers might have or to inspiring future ones by sharing some customer’s success stories using your products, Harper Wilde’s blog is a great example for many ecommerce brands to follow.

Harper Wilde creates compelling content that answers the questions their customers have about bra shopping, care, and sizing. They’re basically creating content that functions as an interesting and lively FAQ section.

Their customers keep getting back to their blog for answers, promotions, tips, etc. Incredible value.

This is also a great way to attract readers and a likely-to-buy audience through search engines because they’re answering questions that users are actively asking

Establish Your eCommerce As A Leader

Being perceived as an authority or an industry leader is a very powerful frame to establish for your ecommerce.

When you are viewed as an authority, your advice, suggestions, and recommendations are more likely to be accepted at least of being weighted higher.

You can establish your ecommerce store as an authority through the Strategy of Preeminence of Jay Abraham.

The strategy of preeminence presumes the attitude that you look at your audience, and that you make it a point of deciding you’re NOT GOING TO WAIT FOR MONEY TO CHANGE HANDS BEFORE YOU START contributing, and helping them.

That’s the main purpose of creating content on your business blog.

It is to help someone first, with no strings attached (no opt-in or purchase needed) in a way that positions you as the only viable solution to their problem, challenge, or need.

Establishing yourself from the very beginning as THE ONLY VIABLE SOLUTION, to a problem, a challenge, an issue, or an opportunity in their life, is literally a business life hack.

It makes selling almost effortless as your ideal prospect is pulled (thanks to your content) towards your products.

We buy from people we like and trust, and who appear to be an authority on the subject.

Keep in mind, that you can’t just state that you’re an expert as many people won’t take your words for it and won’t believe you.

On the other hand, if you DEMONSTRATE that you’re an expert by genuinely providing them with solutions via your blog posts to their problems, people will come to see you as a credible authority who is worth following, reading and listening to.

Do this well, and they’ll see you as the ONLY VIABLE SOLUTION to THEIR PROBLEM.

How Press-London Establishes Itself As The Authority

Press sells cold-pressed juices and juice cleanses, so their blog is mostly about healthy living.

Their blog posts focus on every aspect of healthy living, not just juicing and healthy eating.

They discuss workout clothes, like leggings, offer suggestions for healthy places to eat while traveling, and have plenty of resources about mindfulness.

They’ve done a fantastic job in positioning their brand as a credible leader as they are always proving great healthy living tips through their blog.

In the mind of the readers (and potential customers) Press are not pushing their cold-pressed juices down their audience troat.

They first provide their readers with great compelling and actionable tips in regards to healthy living BEFORE ever asking for a commitment (to subscribe or to buy).

They put value first then position cold-pressed juice as a healthy option to help achieve their audiences’ goal.

Which cold-pressed juices do you think the readers now have in mind? Press’, of course, right? 😉

Keep that important part in mind when you or your content team will start writing blog posts.

Increase eCommerce Sales

Blogging is so important to increase your ecommerce sales that I’d go as far as recommending it regardless of what kinds of products you’re selling on your store.

Why?

Because not only will your blog get you more traffic with SEO and social media shares, but it will be better quality traffic of likely-to-buy audience as we’ve seen.

Plus, when done right, the people who came to your blog will likely come back, either by organic search, or from your email list, or from your retargeting campaign.

This gives you a chance to promote your product from a different angle, suggest another one, and even upsell them.

As you communicate with consumers on an ongoing basis you’re establishing your credibility, trust, and relationship with them, and almost effortlessly increasing your customer lifetime value.

Remember, there is a reason why the research at HubSpot found that ecommerces that focus on blogging are 13X more likely to see a positive return on their investments.

Another none negligible way that’ll increase your ecommerce revenue with a blog is that you’ll build your email list faster.

According to some email marketing has an R.O.I of 4,300%. So it’s definitely worth spending some time on.

Most people who come to your blog will not be ready to buy your product right away, and that’s okay and still very much profitable.

Most who don’t buy will not subscribe to your email list either, that is still okay as you can retarget them with a relevant offer, blog post, lead magnet later on.

BUT some people (around 2% of your visitors) will decide to opt-in to your email list. And this list is GOLD.

How Kewl Shop Increase Its Revenue By 22% With Email Marketing

The Kewl Shop sells dresses, shoes, and leggings online.

They’ve been able to grow their email list mainly with their blog where they help their readers to improve their style (see the blog posts’ titles above).

The Kewl Shop’s CEO Charles Fitzgerald grew his ecommerce company’s revenues by 22% in 12 months with minimal added costs.

They continuously convert 5% of email prospects into customers.

Kewl created automated email campaigns that trigger based on their subscribers’ behavior, so Charles barely has to touch his system for it to keep increasing profits.

How would you like to have such a revenue-cultivating machine that keeps purring in the background as you tend to other parts of your business?

Brainstorm with your team about ways you can entice your readers to opt-in to your email lists.

Here’s a list of lead generation ideas to help you:

Small helpful guide
Email course
Educational videos or training videos
Checklists
Coupon
Samples
etc

The most important thing when it comes to creating the right lead magnet is relevancy.

How is this RELEVANT to what your audience is reading right now on your blog post and WHY should they be motivated to give you their email address?

The second most important thing when creating your lead magnet is to figure out a way to position your product/offer as the only solution to their problem.

So that when you suggest it to them it makes complete sense and doesn’t appear as you’re pushing it. It has to be effortless and natural.

Action Steps

In conclusion, starting your ecommerce blogging strategy will dramatically help you distance yourself from the 1.75 million Shopify stores and 11,788 Shopify plus stores and position you as a credible, trustworthy authority in the eyes of your audience.

It will provide your ecommerce with a platform to develop a relationship with a new market of likely-to-buy prospects.

Not only does having a business blog will help you in driving more traffic to your store, but it will also help you build your email list faster, and help you increase your ROI on ad spend.

Now you know the reason BEHIND the success of some of the fastest-growing ecommerce brands like REI, Kewl Shop, Press, Harper Wilde, and BestSelf.

A Business Blogging Strategy.

If you would like to know how you and your team can execute your own Ecommerce Blogging Strategy to:

Increase Your Revenue Potential: And pull your ideal prospects towards you.
Scale Your Backlink Acquisition: So you can get passive inbound leads and customers.
Build Revenue Predictability: With an audience of ideal prospects who like your content and subscribe to your email and SMS list.
Delegate Your Content Creation: So you can focus on other parts of your ecommerce.

Then you’re welcome to join me and other ecommerce owners inside my free Business Blogging Course.

Simply enter your info below and then click on the big blue “Sign Up” button.

See you on the other side.

Max “FreedomSeeker”

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