If you’re reading this section, my hope is you’ve read the entire course.
Congrats.
Not many marketers will make it this far. Not many people are committed enough to actually read entire books.
Sad. I know. But you have. And that’s cause for celebration!
You too now understand the single most valuable marketing lesson that famous copywriters and entrepreneurs rave about.
When I first learned the secret of the Big Marketing Idea, it completely changed my entire approach to engineering marketing campaigns.
And, in the process, I discovered how several multi-million-dollar businesses are built.
Make no mistake, developing Big Marketing Ideas is not easy. Or quick. But, then again, nothing great is.
It will take time. Commitment. Tenacity. And patience.
But like all great things, the payoff is so worth it.
Effective marketing is the life-blood of all business. It’s the foundation. The bedrock.
When done correctly, it can transform a fledgling venture into a marketplace leader.
A cash-strapped entrepreneur into a cash-flush business owner.
And at the root of the most effective marketing… is a Big Marketing Idea.
My deepest hope is you now recognize that. And embrace it.
That you go on from here and search for your first Big Marketing Idea.
Then your second. Then third.
And continue as an entrepreneur who engineers marketing campaigns that stand out and get attention.
Captivating prospects. Moving them emotionally and intellectually.
Creating a thriving source of new customers in the process.
And growing the business or businesses of your dreams.
That’s what the secret of the Big Marketing Idea can do for you.
[ Back to Table of Contents ]
