Primary Promise: Turn fifty-dollars into a massive fortune
Proprietary Solution: The $50 Marijuana Blueprint
By using the name “blueprint” we indicate to the prospect that this plan is already done for them.
It’s step-by-step.
It infers that the prospect only needs to invest $50 and make returns. Packaging a unique mechanism with value-rich words such as “blueprint”, “method”, or “protocol” can give the prospect the idea that the process is simple and won’t require much effort on their part, reducing their resistance to taking action.
Intellectually Interesting Appeal: What is happening within the equity markets regarding cannabis on November 8th that presents this unique opportunity?
This promotion taps into the level of awareness prospects had at this time… They saw that marijuana was being legalized in several states and there was some talk of legalization at the federal level in the future.
Therefore, the buzz around marijuana as a commodity with high growth potential (pun intended) was believable and interesting to the prospect.
Remember: things that are believable are not always true.
Things that are true are not always believable. Always strive to make sure your 7 promotion sounds as believable as possible to your prospect.
Also notice that this promotion uses a specific date to create urgency right away, just before the headline.
Often financial promotions will use specific dates to create urgency, persuading prospects to read and take action.
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