Primary Promise: Never run out of money when you retire.
Proprietary Solution: Retirement “Plan B.”
Intellectually Interesting Appeal: What is “Retirement Plan B”… and how does it work to ensure I will never run out of my money?
The headline for this promotion (retirement plan B) infers uncertainty associated with “Plan A”… simply by saying “Plan B”!
This big idea taps into the #1 fear of retirees: running out of money.
It offers a solution by offering a “whole new way” to approach retirement.
Also, notice the faces of each person at the top of the page. Whether the prospect knows who these men are or not, it indicates a high level of authority and value because there are six experts represented who stand behind this plan.
It’s a subconscious way of indicating authority and that the prospect will be receiving expert advice from several credible individuals.
Also by calling it “roundtable” it further infers that this is a high-level, maybe invite-only event they’re now getting access to.
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