Primary Promise: How to instantly generate $127 cash in under three minutes
Proprietary Solution: ….
Intellectually Interesting Appeal: How could strangers in Baltimore could make $127 in under three minutes and how could I too?
Notice here that the Proprietary Solution is not explicitly formulated.
It is expressed in what “it isn’t”.
The P.S. is implied in this ad. The reader knows that the “secret” (Proprietary Solution) of making $127 in under 3 minutes is not trading stocks, buying options, or trading mutual funds either. It is different.
This big idea taps into the “secret” of how complete strangers can generate cash very fast without the need to invest the usual way.
This is new information.
This is a big idea.
Also notice the pictures of the participants. They all look very casual. Like your everybody guy or gal. They all look very different from your typical Wall Street trader, right?
This enhances the idea of how easy it is easy to make money fast using what they share in the video.
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