Primary Promise: Slice twenty years off your age.
Proprietary Solution: Medical science’s new “magic bullet” discovery.
Intellectually Interesting Appeal: Has the “fountain of youth” really been discovered by medical science?
As you can see, this promotion is a bit dated and likely wouldn’t perform very well if we were to run it nowadays…
That said, you still can’t help but wonder what this “fountain of youth” might be, no matter what age you are.
The promotion could be promoting a supplement, a fitness DVD, or a water filtration system. It doesn’t matter.
Because this promotion relates the product being sold to a timeless classic (The Fountain Of Youth) it’s instantly understood and extremely valuable.
[ Back to Table of Contents ]
