Every successful business in the world are built this way:
- You find a way to choose the “right” people to serve.
- You find a way to get their attention.
- You find a way to establish their buying beliefs.
- You find a way to pull them to your offer.
- You then find ascend the relationship by closing the sale.
- And finally, you and turn customers into raving fans (for life) by delivering a world-class remarkable experience.
Here’s what the basic framework looks like:
Here’s what the framework looks like when all the extra “layers” are added:
Advanced Framework:
It can sometimes be a little overwhelming to look at the entire business as only ONE big system…
… that’s why I prefer to break it down into smaller components.
- You choose the “right” people to serve
- You find a way to get their attention with a Big Marketing Idea
- You establish their buying beliefs using your tribe’s Pyramid Of Beliefs.
- You pull them to your offer using Educational Presell Based Content.
- You ascend the relationship by closing the sale using a Remarkable Irresistible No-Brainer Offer.
- You and turn customers into raving fans (for life) by delivering a world-class remarkable experience.
When I started looking at my businesses like this, things became a lot less overwhelming and complicated.
