Imagine if your sales funnel was able to build you a huge email list for FREE…. or even PAY YOU building it.

…Where your ads actually PAY for 100% of your email list growth…

...Where your free Pinterest traffic earn you money while your email list grows...

…Where you create raving fans on auto-pilot (and at no cost)….

…This is how you scale a digital business to the $10k/mo mark, and beyond!

• Want a 200% raise?
• Want to fire your boss?
• Want to travel the world?
• Want to pay off your debt?

Now you can...

The key is building something called a Self Liquidating Funnel.

You might have already heard of it, but here's where it gets interesting...

If you’re selling something online....

Whether it's:

• A course
• An ebook
• A membership
• Dropshipping

A self-liquidating funnel is the way to scale your online business!

It easily allows you to drive almost-limitless traffic so you can grow your massive email list FAST.

In this post I'm going to share everything you need in order to build your first self-liquidation funnel.

Ready?

Great, but first...

What Is A Self-Liquidation Funnel

It's called "self-liquidation" because the revenue it generates literally pays for itself.

Meaning.

Your Facebook ads PAY FOR THEMSELVES, that same day.

So basically, you PUT IN $100 into Facebook ads...

And your funnel PUTS $100 IN YOUR POCKET  from the traffic you bought from the ads...that same say.

So here's what you need to know.

When you'll have in place the right funnel structure, you will be able to generate dozens if not hundreds of email subscribers as a byproduct of you ad spend.

This is as close as free money as it can get.

You get your money back AND your list grows...

You then reinvest that money back into more Facebook ads for more traffic and sales... And BAM! Your list grows again!

When do you actually PROFIT from it?

You'll be able to make all of your profits on the back-end by selling your growing list more products, services and memberships.

Want to know how to build one for yourself?

Let's go deeper!

How To Build A Self-Liquidation Funnel In 3 Simple Steps

Here’s a step by step guide to help you:

Step #1.Create a Self-Liquidation Offer (SLO)

First things first.

You got to have an offer that you’re going to provide for free.

Call it a leadmagnet, a giveaway, or a bait.

This is what you’re going to promote to capture your lead’s contact info (that's how you build a list btw).

This SLO could be an ebook, an online video training, a checklist, a template or any other offer that adds value etc.

(My favorite one is to offer a free email course that you can drip over 5 to 7 days. This allows you to "promote" your backend products without being "salesy" or "pushy" to your subscribers)

Step #2. Create Your One Time Offer (OTO)

As soon as someone gives you their email address in exchange for your SLO, you want to offer them the NEXT LOGICAL THING TO BUY.

So you take them to your one-time-offer….something that is related to your SLO.

Again, your OTO product must be totally relevant to your lead’s interest. It should be tempting enough for your lead to give you their $$$.

For example, if people opted-in (gave their email address) to receive your Free Email Course On "How To Lose Weight", they might be interested in you $27 "How To Get Shred In 20 Days" course.

The logic is that people who are interested in losing weight are probably ALSO interested in getting fit.

Does that make sense?

So.

• SLO: "How To Lose Weight" email course
• OTO: "How To Get Shred In 20 Day" $27 course

Now that you know how to select the right OTO for your Self-Liquidating Funnel...

It’s critical to choose the right price point at this stage.

That's right! 

I don't know how price psychology works but...

Too low and your lead may think you’re cheap and low quality....

And too high and you’ll just scare them away.

For a SLO, you'll be safe offering products that cost between $27 and $97.

Anything less than $27 and it may be a difficult to recover your money from your ad spending.

And anything more than $97 and you may struggle to make profit or sales.

(I'll use the $97 offer as a order bump though. More on that later)

I strongly recommend you to test different price points in your offers to find the one that works best for you.

Step #3. Create Your One Click Upsell Offer

If you just stop there you'll still have chance to break even on your ads and even make a small profit...

But the BIG money is in this third step so pay close attention (it's easier than the previous two steps...combined)

So.

Congratulations!

You now got 1 New Lead who has just purchased 1 of your OTO.

What should you do now?

Most do nothing after this step.

But if you want to double your revenue from your OTO sale...here's what you need to do.

Once your lead becomes your customer, take them to your One Click Upsell offer.

A One Click Upsell  offer is the one where your customers don’t have to undergo the entire purchase process and enter their credit card info again.

It’s super convenient, and that’s why it is also super effective!

Alternatively, you may also add an order bump form on your page.

About 1/3 of of people buying my OTO will buy my order bump offer.

Here's an example of an order bump (The red rectangle on the right):