Intellectually Interesting, in this context, means the idea is something your audience would want to hear more about even if there was no explicit promise of benefit.
Something which piques your prospect’s curiosity.
Intellectually Interesting means it gives your prospect a feeling of discovery.
An AHA! Moment.
As if they just stumbled on something newsworthy.
Intellectually Interesting makes your audience thinks…
Hmm. I’ve never thought of that. I’ve never seen it that way. I’ve never heard of that. This is big.
Remember, to have a Big Marketing Idea you must appeal to both emotion and logic.
Your idea must speak to both the heart and the head of your prospect. Stir their feelings and captivate their intellect.
Now you know how to do it using the Big Marketing Idea Formula:
Emotionally Compelling (Primary Promise + Proprietary Solution) + Intellectually Interesting = Big Marketing Idea
Let’s look at some real-world examples to see this formula in action…
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