Before we get into the good stuff … I have something that I want to quickly run past you.
You see … if you mess this part up (and most people do), then no matter what system or business model I show you here … you’ll not achieve any long-term results.
The way I see things is that there are two different diametrically opposing ways of thinking when it comes to building a business and making money online.
- Opportunistic thinking (Opportunity Seeker)
- Strategic thinking (Freedom Seeker)
Most people get started as Opportunity Seeker.
An Opportunity Seeker is always looking for their big opportunity to make lots of money from the hot opportunity of the moment.
A couple years back I sure got my start that way. And with the little bit of money I had in the bank, I went on a buying spree.
It started slowly because I was broke. But soon I was sucked in like a crack head needing his next fix.
I was helpless.
I would hop from opportunity to opportunity. I was an Opportunity Seeker.
Opportunity seekers hop from a new biz model to the next, change their niche as often as they change clothes, buy lots of products, and they use only a few of them, and the ones they do use get abandoned when the next so-called “easy” way to make money comes by.
The question they ask themselves is, “What’s the easiest way for me to make money right now?”
Here’s how Opportunity Seekers (meaning everyone that makes no money) approaches this ‘ol “making money online” thing:
There’s a lot of things wrong with the above process.
- Quick and easy “money”. The “Secret” Hack. The alluring shortcuts. The brand new tactics. Freelancing, Blogging, Affiliate marketing, TikTok, Magic Bullet blah-blah…
- Buy “Push-button profits” product. You know the ones.
- Consume the product. Take action and implement. (Not sure more than 10% of people actually do that). 90% screw up right here. They do nothing. Zero.
By exposing and eliminating these problems, you’ll be able to grow your business faster (and easier) than you ever thought possible.
These are the same overriding concepts that ultrawealthy business builders understand and operate on.
The format of this section will be similar to a medical diagnosis. You’ll see the problem, its symptoms, cause, and an overview of the solution.
Let’s take a look at ONE fundamental problem most people experience.
Symptoms:
- Money-first mentality
- Seeks the next new shiny object
- Needs constant inspiration
- Perpetually acquiring new information, while rarely ever putting any of it into action.
Cause:
- Opportunistic thinking (Opportunity Seeker’s mindset)
Core Problem:
- Lack of Strategy
The realization was the moment when I realized that I had become “jack of everything” but master of none (at least that mattered).
Started dropshipping, then built an agency, then an ecom brand, then a blog, then another agency, then wrote a book, then a personal brand. While I hoped from one biz model to the next I was also going from tactic to tactic. I started writing articles, then betting on SEO, then tried to build email lists in the way the gurus were teaching, then tried FB ads, and Chatbot. Yeah, did it all.
Some things I did, worked. Most didn’t. But it was never as promised as in their webinars or $2,000 courses.
The results I earned as I flip-flop from the tactic to a newer tactic was only ever mediocre at best.
Never any “home runs.”
And that’s when it hit me.
Let’s move to the archetype I named, Freedom Seeker.
A Freedom Seeker has a clear vision of what they want the business to become.
Because they have a vision they can analyze their own strengths, their competitor strengths, the marketplace preferences, and devise different strategies for achieving their vision.
A Freedom Seeker knows that their biggest opportunity is always inside their business, following their ideal strategy and not the hot product/tactic/hack that everyone is peddling this month.
The Ugly Truth
Here’s some inside information that any experienced marketer will confirm…
It’s about 10x easier to sell to an Opportunity Seeker than it is a Freedom Seeker (aka real entrepreneur).
Why?
Because the Opportunity Seeker has only one criteria. If you can convince him or her that they can make money with your product/tactic/hack, you’ve made your sale.
A Freedom Seeker, on the other hand, has to compare what you are offering to their current plan.
- Will it make it easier for them to achieve their vision?
- Is this something that fits into their current approach?
A Freedom Seeker manages his attraction to the newest tactic (shiny object syndrome). He’s not addicted. He’s in control.
His attention is selective and focused, because he values his time.
A Freedom Seeker puts all his energy and time towards building assets.
He leverages systems and people to build assets that can earn for him 24/7 regardless of him working or not.
A Freedom Seeker creates products/services/content that matters to the people he seeks to serve.
A Freedom Seeker builds a business.
A business that earns him his freedom to do the things he cares about.
And this was the realization that hit me when I opened my eyes and saw things for what they were.
It was my very own Red Pill moment:
“This is your last chance. After this, there is no turning back. You take the blue pill—the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill—you stay in Wonderland, and I show you how deep the rabbit hole goes. Remember, all I’m offering is the truth, nothing more.”
— Morpheus (The Matrix)
A Freedom Seeker builds assets for the long term.
One of the assets he builds is trust, which takes time and commitment to earn. An Opportunity Seeker doesn’t see the value of going slow and earning money long term, so he seeks tactics and shortcuts.
A Freedom Seeker is successful because he focuses on the process of doing the right thing every single day.
Not getting distracted by checking FB feed and email for the next opportunity, but prioritizing on what’s really important.
A Freedom Seeker knows that the Holy Grail of business is to build a happy customer factory.
Unlike an Opportunity Seeker who sees products, emails, and even people as commodities, a Freedom Seeker believes it’s his responsibility to not wait for money to change hands before starting to add value to the people he seeks to serve.
When I had made these shifts from thinking and behaving as an Opportunity Seeker, to a Freedom Seeker, everything changed.
When someone follows this mindset and process (in the next few pages)… chasing the next new “shiny object” becomes irrelevant (and a complete waste of your time)
Focusing on ONE thing. Putting all your effort, time, and mental bandwidth into ONE core business allows for continuous growth. You water and nurture what is working, and test and tweak elements that aren’t.
This is how you ultimately win … very big.
