Is Moz the right SEO tool for you?
In this Moz review, we’ll cover all of its features, pros and cons, and different plans.
If you are a beginner in digital marketing, then Moz might be the right SEO tool for you as it gives you a lot of features without having to break the bank.
Just like Ahrefs or Semrush, Moz can help you find keywords, track competitors, analyze backlinks, and more.
But what are the pros and cons of Moz?
In this post, we’ll go over some of the pros and cons so you can make an informed decision before purchasing a subscription.
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This Moz review will go through the following points:
- What is Moz
- How does it work
- Features and pricing
- The pros and cons of using Moz
But first, you might be wondering…
Table of Contents
Why You Should Use SEO Tools
It's easy for marketers to get lost in the online marketing jungle.
It's difficult to keep track of everything that matters when it comes to SEO and social media marketing.
You must monitor your website traffic, keyword rankings, and manage several accounts on Facebook, Twitter, and other platforms all at once!
All of these things, plus organic search engine optimization (SEO) and other marketing activities, take up a significant amount of time.
With so many internet rivals in 2021, investing in an SEO tool is more crucial than ever.
Here are some SEO data to support this statement:
- 49% of users say they use Google to discover or find a new item or product.
- 91% of all pages never get any organic traffic from Google.
- SEO drives 1000%+ more traffic than organic social media.
- The #1 result in Google gets approximately 32% of all clicks
- On the first page alone, the first five organic results account for 67.60% of all the clicks.
Moz makes it simple to manage your whole digital presence – from backlinks and domain authority to keyword rankings and page analysis right down to competition monitoring - all in one portal.
All of these features work together seamlessly so that you don’t need to waste hours jumping between tools trying to piece together the whole puzzle yourself.
This saves time while making sure nothing falls through the cracks!
So if you’re ready let’s dive into our Moz review.
Disclaimer: This post includes affiliate links that may provide a commission to me at no cost to you if you purchase a paid plan. However, the links are for the best software and tools you need to start a successful blog. For more information, you can read my affiliate disclosure in my privacy policy.
Moz Review - What is Moz
SEO is a complex, confusing process that's hard to master even for experienced marketers.
Moz Pro has made it easier than ever to get your website ranking higher in search engines.
With this tool, you can find the best keywords for your site and the most effective backlinks that will help boost your rankings.
Moz Pro is an SEO software package that includes tools to help you get more visible in search engines.
The Link Explorer, Keyword Explorer, and Rank Tracker are three of the program's most important features.
Moz Pricing - How Much Does It Cost
Moz's pricing ranges from $99 per month for a "Standard" plan to $599 per month for a "Premium" plan.
All four plans have the same core functionalities.
The primary distinction is in how many keyword reports, page analyses, and keyword searches you can conduct each month.
How does this price compare to comparable solutions (such as SEMRush and Ahrefs)?
The cheapest version of Moz is a bit less expensive than Ahrefs and Moz.
(Plus, it comes with a free 30-day trial)
So, if you're on a budget, the Moz Standard may be ideal for you.
In terms of value, the Moz Pro is an excellent deal.
It isn't as feature-rich as Semrush... but it's also a lot cheaper. If you're an SEO expert, Semrush is likely to be the best option for you.
It's more expensive than Moz, but it also has a bigger and more up-to-date link index (in addition to a slew of other useful features). Check out our full Semrush review.
A Moz Pro Standard subscription is ideal for newbie SEOs or small firm owners searching for a cheap alternative.
Moz Features - What Does It Do
Link Explorer
The link-building process can be time-consuming and difficult.
You need to know what links are on a site before you decide whether or not you want to pursue them further, but it's hard to get this data without actually visiting the site first.
Moz Link Explorer is an easy-to-use tool that gives marketers all of the information they need about any link on any website so they can make better decisions faster.
Moz Link Explorer makes it possible for marketers to see how many people clicked on each link, which search results page the click came from, and more!
This information helps you determine what sites are worth pursuing and which ones aren't.
It also allows you to focus your efforts on high-value opportunities instead of wasting time chasing low-value links.
Keyword Explorer
Keyword research is hard.
Keyword research has always been a pain point for SEOs and marketers, but it doesn't have to be this way!
Moz's Keyword Explorer tool makes keyword research easy by showing you related keywords that your customers search for right now on Google.
You can also see how many people are searching for each of these terms every month, which lets you know which ones are worth targeting with content or paid ads.
And if you're thinking about launching a new website or blog, the Keyword Explorer will help you find out what topics people in your industry care about most so that you can create content around them.
This tool is great when creating an editorial calendar too!
The most useful feature in Moz Pro is Keyword Explorer. Keyword Explorer, on the surface, resembles other keyword research tools available.
You input a term and get a list of metrics for it... and new keyword suggestions.
So, what sets Keyword Explorer apart from the competition?
There are three reasons:
First, the monthly search volume figures are more accurate than most others:
Second, you can build out your keyword lists with much greater accuracy:
Third, you have complete control over how many of each term appear in your queries:
That's because, unlike Google Keyword Planner, Moz doesn't just scrape data.
Rather, to estimate how many people search for that term every month, they use real user data.
Furthermore, the other metrics you DO receive are incredibly valuable. For instance, a keyword's difficulty and organic CTR may be viewed on a single page.
Moz also assigns every term a "Priority Score," which makes ranking them much easier.
Finally, Keyword Explorer is fantastic at generating new keyword suggestions.
And unlike most other tools, you won't receive just more variations of the same term.
For example, "Keto Diet" produces a few long tail variants of that phrase:
Rank Tracker
SEO changes so fast that it can be hard to track what works and what doesn't.
Rank Tracker tracks every change in position of an individual page over time so that you know exactly what works and what doesn't work when trying out new SEO strategies.
No more wasting weeks following a strategy that no longer works!
Moz Rank Tracker gives you all the information you need in one place so that you know exactly where your site stands at any given moment.
It's like having an expert SEO consultant by your side 24/7!
Moz's Rank Tracker is a good rank tracker.
Yes, you can readily see where you stand in Google.
Moz also displays how many keywords have changed position.
And your overall search visibility.
My only problem with this function is that it updates only once a week.
It's not a huge deal, but it would be nice to view my keyword rankings on a daily basis.
Page Optimization
Page Optimization can be hard.
There are so many things to consider and it's not clear what will really help you rank better in Google.
Moz Pro has a tool that can help you with this problem.
It's called the Page Optimization Report, and it scores your pages out of 100 and provides a to-do list of recommendations in order of priority to improve your score.
The Moz Pro page optimization report takes all the guesswork out of SEO by scoring every aspect of your site on how well it supports search engine rankings and providing actionable recommendations based on those results.
You'll know exactly where to focus your efforts for maximum impact on search traffic, conversions, or revenue!
Moz Review - Pros and Cons
Conclusion
In conclusion, Moz is a valuable SEO tool that provides lots of helpful features for optimizing your website pages and content to search engines like Google.
It's easy to use with less expensive price than other software products in market. You can get one month free trial on the full suite plan before buying any subscription pack which makes it best deal ever!
So if you are searching an affordable powerful SEO tools then Moz Pro might be a great option for you.
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